Lincoln Park Zoo is dedicated to connecting people with nature by providing a free, family-oriented wildlife experience in the heart of Chicago. They wanted to share the amazing and awe-inspiring responsibility of stewardship with all those who visit. Jetpack was able to create four unique campaigns that addressed each one of the core missions—Conservation, Learning, Animal Care, and Fundraising. The Siku and Finely interviews lived exclusively on Facebook and earned a 42% engagement rate with a 2.3% CTR.
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